Damorus Dictionary · 91 terms
How what we build works, explained for business owners
Every term with what it is, why it matters to your business, and where we used it on a real project.
Web technology
27 terms- Web accessibilityDesigning a site so anyone can use it, including people with low vision or keyboard-only users.Read →
- Over-the-air (OTA) updatesImprovements that reach an installed program by themselves, over the internet, without anyone downloading files or reinstalling anything.Read →
- API (Application Programming Interface)A way for one program to ask another for data or actions and get a response back.Read →
- Desktop appA program installed on the computer that opens like any other application, without using a web browser.Read →
- BackendThe hidden part of a site or app: the server that stores data and processes payments.Read →
- CDN (Content Delivery Network)A worldwide network of servers that delivers each page from the location closest to the visitor.Read →
- Responsive designDesign that makes a page adapt by itself to any screen size, from phone to desktop.Read →
- Domain nameA website's address on the internet, what people type in the browser to reach it, like example.com.Read →
- Edge Functions (serverless functions)Small cloud programs that run only when someone requests them, with no server left running all day.Read →
- ElectronA tool for building desktop programs using the same technologies as websites.Read →
- Framer Motion (Motion for React)Ready-made code for animating web pages built with React, like transitions and moving sections.Read →
- GitHub ActionsAutomatic tasks on GitHub that run by themselves when code is uploaded or at a set time.Read →
- HostGatorA company that rents space on its servers so a website can be available on the internet.Read →
- Hosting (web hosting)A service that stores a website's files on a server so the site is always online.Read →
- Landing pageA page with one goal, like booking or requesting a quote, made for people arriving from an ad.Read →
- Website maintenanceRegularly checking and updating a website so it stays online, error-free, and secure.Read →
- Next.jsA programming tool, built on React, for making fast websites that Google can read easily.Read →
- Node.jsA program that lets JavaScript, the language of web pages, run on servers and desktop apps.Read →
- Admin dashboardA private screen for managing a site without coding: uploading products, viewing sales, and confirming payments.Read →
- ReactA programming tool for building websites and apps from reusable pieces, like a menu or button.Read →
- Resend (email API)A service that lets a site or app send automatic emails, like purchase confirmations or alerts.Read →
- SaaS (software as a service)Software used over the internet and paid for by subscription, with nothing to install or maintain.Read →
- Custom softwareA program built around how one specific business actually works, with its own rules and its own vocabulary.Read →
- Tailwind CSSA tool for giving a page its colors, sizes, and style using small ready-made pieces of code.Read →
- Online store (e-commerce)A site where customers pick products and pay online, while the seller manages orders and inventory.Read →
- VercelA platform that hosts websites and publishes them automatically each time their code is updated.Read →
- WebhooksAutomatic alerts that one service sends to another program when something happens, like an approved payment.Read →
Payments
9 terms- Bre-B (Colombia's instant payments system)Colombia's system for transferring money between banks and digital wallets in seconds, at any hour.Read →
- CheckoutThe last stretch of an online purchase: buyer information, delivery, order summary, and payment.Read →
- Mercado Pago (payment gateway)Mercado Libre's payment platform for charging customers in an online store with cards, PSE, or Efecty.Read →
- Nequi (Colombian mobile wallet)A Colombian digital wallet, started by Bancolombia, for sending, receiving, and paying money from a phone.Read →
- Payment gatewayA service that processes an online store's payments and sends the money to the seller.Read →
- PayPalA global online payment platform for paying and getting paid with a PayPal account or a card.Read →
- PSE (online bank debit payments in Colombia)The online payment button that debits money directly from a bank or e-deposit account in Colombia.Read →
- Stock reservation (inventory locking)Holding a product for a few minutes while a customer pays, so nobody else can buy it.Read →
- StripeAn online payment platform for businesses in the United States, Mexico, and other countries, but not Colombia.Read →
Data & AI
14 terms- AI agentsAn AI that takes a task, splits it into steps, and completes it by itself using tools.Read →
- AI hallucinationWhen an AI makes up a fact, quote, or law and states it with complete confidence.Read →
- Web analyticsA record of which pages people visit, how long they stay, and what they click on.Read →
- AutomationLetting a program handle repetitive tasks on its own, like sending emails or calculating payments.Read →
- DatabaseWhere a system stores the information that changes: products, orders, customers, payments, and messages.Read →
- ChatbotA program that chats in writing with people, on a website or WhatsApp, and answers questions.Read →
- Claude (Anthropic)An AI assistant made by the company Anthropic that chats, analyzes documents, and writes code.Read →
- Claude CodeA program from Anthropic that lets the Claude AI read code, edit files, and run commands.Read →
- Generative AIArtificial intelligence that creates new content, like text, images, code, or voice, from a written instruction.Read →
- PostgreSQLA free database that stores information in connected tables, with rules that prevent contradictions.Read →
- PromptThe instruction given to an AI. The clearer the request and the context, the better the result.Read →
- Offline sync (local-first)Working without internet, with changes uploading to the cloud on their own once the connection returns.Read →
- SQLiteA lightweight database stored in a single file inside the program, with no separate server.Read →
- SupabaseA cloud platform that provides a database, user accounts, and file storage for apps.Read →
Visibility
10 terms- Core Web VitalsThree Google measures of a page: loading speed, response time when tapped, and whether content jumps around.Read →
- GEO (Generative Engine Optimization)Preparing a site so AI assistants like ChatGPT can understand it and cite it in their answers.Read →
- Google Business ProfileA business's free listing on Google Maps and Search, showing its address, hours, photos, and reviews.Read →
- hreflangA tag that tells Google which version of a page is meant for each language or country.Read →
- JSON-LD (structured data)Invisible code that tells Google and AI tools what a page contains, like its price or hours.Read →
- llms.txtA text file that summarizes a site for AI assistants and points to its most important pages.Read →
- Open Graph protocolInvisible tags that set the image, title, and description of a link when it is shared.Read →
- SEO (search engine optimization)Work to make a page appear high in Google's results without paying for ads.Read →
- Local SEOWork to make a business appear on Google and Google Maps when someone searches for something nearby.Read →
- XML sitemapA file listing a site's pages so search engines like Google can find and read them.Read →
Business & method
14 terms- Business Model CanvasA sheet of nine boxes that summarizes how a business works: customers, offer, channels, income, and costs.Read →
- Conversion (conversion psychology)When a visitor takes the action a page aims for, like buying, booking, or requesting a quote.Read →
- CRM (Customer Relationship Management)An organized record of a company's customers: who bought, how much, when, and what is still pending.Read →
- CTA (call to action)The button or line of text that invites a visitor to act, like booking, messaging, or buying.Read →
- Wow effectThe moment something impresses someone so much that they stop comparing and start wanting it.Read →
- Conversion funnelThe steps a visitor goes through until buying or writing, used to see where people drop off.Read →
- EntrepreneurA person starting their own business, with an idea or only a few months of operation.Read →
- EnterpriseAn organization with departments, processes, and a budget, where several people rely on the same system.Read →
- KPI (key performance indicator)A number that shows whether a goal is going well, like monthly sales or messages received.Read →
- Medium-sized companyA mid-sized company with several departments; in Colombia it is classified by its annual revenue.Read →
- Business modelThe way a business offers something to customers and makes money from it.Read →
- MVP (minimum viable product)The most basic version of a product, used to test an idea with real customers.Read →
- Small businessA small business with staff and customers; in Colombia it is classified by its annual revenue.Read →
- A/B testingShowing two versions of a page to different visitors to measure which gets more inquiries or sales.Read →
Security & legal
14 terms- DDoS attack (Distributed Denial of Service)A flood of fake visits from many devices at once, meant to knock a site offline.Read →
- CCPA (California Consumer Privacy Act)California law that gives residents control over their personal data, like the right to delete it.Read →
- SSL certificateThe browser's lock icon: it encrypts the data that travels between a site and its visitor.Read →
- CloudflareA company whose network blocks harmful visits to a site and helps its pages load faster.Read →
- CookiesSmall files a site saves in the browser to remember the visitor, like their login or shopping cart.Read →
- Backup (the 3-2-1 rule)A duplicate of files or data stored separately, so they can be recovered if damaged or deleted.Read →
- Two-factor authentication (2FA)A second key for getting into private areas: besides the password, a temporary code from a phone.Read →
- Habeas Data (Colombia's personal data protection law)Every person's right, in Colombia, to know, update, and correct the data a company holds about them.Read →
- HoneypotA trap for bots: a hidden field or link no person would touch, which exposes whoever does.Read →
- SQL injectionAn attack that types malicious commands into a form to read or damage a site's database.Read →
- VAT and UVT (Colombia)VAT (IVA) is Colombia's sales tax. UVT is a unit the tax authority updates yearly to set thresholds.Read →
- GDPR (General Data Protection Regulation)The European Union's data protection regulation, which also covers non-EU companies that sell to people in Europe.Read →
- Row Level Security (RLS)Rules built into the database that decide, row by row, who can read or change each record.Read →
- Web securityMeasures that protect a site and its data from attacks, stolen information, and unauthorized access.Read →
Science
3 terms- GIS (Geographic Information Systems)Software that places data on maps, for example to see where people exposed to noise live.Read →
- Environmental engineeringThe branch of engineering that measures and reduces the impact of human activity on the environment.Read →
- Documentary review (literature review)A research method that analyzes existing publications on a topic to answer a question.Read →