GIS (Geographic Information Systems)
Software that places data on maps, for example to see where people exposed to noise live.
What is a GIS, or geographic information system, and what does a business use it for?
A GIS organizes information that has a location attached to it: neighborhoods, rivers, roads, customers, measurements. Each type of data is a layer, and stacking layers on top of each other reveals relationships a spreadsheet would never show, like which schools sit inside a noise-affected zone.
It gets used in environmental studies, urban planning, logistics, and retail. A well-made map can sum up in a single image what would otherwise take pages to explain, which is why it works as well for analysis as it does for persuasion.
Why it matters to your business
Plenty of business decisions have a geographic side to them, like where to open a new location, or what impact a project has on its neighbors. For a company that needs an impact study or a case to make to investors, a map-based analysis lays out the evidence in a way anyone can follow.
How we use this at Damorus
Part of our team is an environmental engineer and was admitted to the Geodesy and Geoinformation program at the Technische Universität Berlin, and maps and geographic information system analysis are part of our environmental studies service. We do not have a GIS project published as a case study yet. The research on noise around El Dorado airport, in the thesis, recommends using the Strategic Noise Maps from Bogotá's District Secretariat of Environment to guide land-use decisions, which is exactly the kind of work where a GIS earns its keep.
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