Damorus Blog: how we think and build projects that sell

Issue · October 202612 articles

Stories · Guides · Method · Science · Opinion

What we build and what we learned, told straight.

Logos of ChatGPT, Claude, Perplexity, Gemini and Copilot, the five AIs that reviewed Damorus

Cover storyGuides

October 15, 20267 min read

I asked 5 AIs to review my business. Each one noticed something different

I added buttons to my website that ask ChatGPT, Claude, Perplexity, Gemini and Copilot about my studio, with the question already written.

The archive12 / 12 articles

All articles

Guides

I asked 5 AIs to review my business. Each one noticed something different

I added buttons to my website that ask ChatGPT, Claude, Perplexity, Gemini and Copilot about my studio, with the question already written. Then I clicked every one of them. Here is what each AI picked up, three lessons for any business or freelancer, and a 2-minute test you can run today.

October 15, 20267 min read

URG Technology online store built by Damorus Projects: deal of the day with a countdown, a 10% discount and a View deal button

Guides

Should you build your website on Wix, with AI, or hire a company? When each option makes sense

An AI template is the best way to start on a small budget. Once a business decides to sell for real, the rules change. This report compares the template, the cheap freelancer and the digital project company, with real projects and published prices.

October 6, 202610 min read

Passenger plane flying low over a beach with umbrellas

Off-topic

From the noise of El Dorado to the science of conversion

I spent close to a year organizing what had been researched about airplane noise and the health of its neighbors. Today I use that same method to decide what to change on a page that sells.

September 14, 20268 min read

Neon sign with the word OPEN in red with a blue border

Method

A website without marketing does not sell: what URG taught me

I built a store with real payments, trust spelled out in writing, and conversion psychology on every screen. It is 95% ready and it has not sold a thing. Here is what that taught me about selling.

September 14, 20266 min read

Conductor leading a string orchestra during a concert

Method

Directing AI is like directing a human

AI can build almost anything, but not on its own. This is the method I learned building URG: explain well, break down the work, verify every delivery, and write it all down.

September 11, 20266 min read

Data center aisle with server cabinets and green and blue lights

Guides

Desktop or cloud software: which one suits your business

Installed on the computer or opened from the browser: each path has advantages and fine print. We walk through the real criteria we use to decide, with the Atlantic Center case as an example.

September 8, 20268 min read

Indoor swimming pool with marked lanes and a yellow slide in the back

Stories

Replacing a 1996 program without betraying the people who use it: Atlantic Center

Atlantic Center had spent almost thirty years running on a DOS program its staff knew by heart. Here is how I replaced it with a modern system without taking away their keyboard speed.

September 5, 20267 min read

Guides

Why your store should never sell the same product twice (and how we prevent it)

Double-selling is not bad luck: it is a design mistake that gets paid for with refunds, apologies, and trust. Here is how we solved it at URG Technology, where almost everything is a one-of-a-kind unit.

September 5, 20268 min read

Portable card terminal with a card inserted, on a colorful tablecloth

Guides

Mercado Pago, Bre-B, Nequi: how to get paid in an online store in Colombia without losing sales

Payment gateway, instant transfer, or digital wallet: what each one does, what it demands from you, and how to combine them so no customer is left unable to pay. With what we learned building the checkout for URG Technology.

September 2, 20268 min read

Spiral notebook with a page full of handwriting and a pen on top

Stories

How I wrote 200 pages before writing a single line of code: the story of URG

I spent close to two months writing before programming the URG Technology store. I tell you what that document contained, why I wrote it, and where it got things wrong once the store started to exist.

September 2, 20267 min read

Library room with wooden cabinets full of card catalog drawers

Guides

llms.txt and JSON-LD: how to get AI to recommend your website

ChatGPT, Gemini, and Google no longer just link to pages: they read your site and answer on your behalf. We explain, in plain words, what llms.txt and JSON-LD are, why they matter for SEO and the new GEO, and how they apply to your business.

July 5, 20269 min read

Paint swatches in many colors, side by side

Guides

Colors and fonts that sell: design that actually converts

It is not about your site being "pretty," it is about guiding the eye toward the buy button. We show you how color, contrast, and typography work together to turn visitors into customers.

June 20, 20266 min read

Photos: “Airplane Landing by Georgy - panoramio” by Georgy Papantoniou, CC BY 3.0, via Wikimedia Commons; “Neon Open Sign” by Aaron Pruzaniec, CC BY 2.0, via Wikimedia Commons; “A view of the server room at The National Archives” by The National Archives (UK), CC BY 3.0, via Wikimedia Commons; “Cornell Community Centre indoor swimming pool 2025” by Canmenwalker, CC BY 4.0, via Wikimedia Commons; “Sterling Memorial Library card catalog” by pushypenguin, CC BY 2.0, via Wikimedia Commons; “Chicago in 2022 Multi-colored paint swatches” by Chris Rycroft from Madison, Wisconsin, United States, CC BY 2.0, via Wikimedia Commons.

DamorusBlog

I asked 5 AIs to review my business. Each one noticed something different

All articles

I asked 5 AIs to review my business. Each one noticed something different

Should you build your website on Wix, with AI, or hire a company? When each option makes sense

From the noise of El Dorado to the science of conversion

A website without marketing does not sell: what URG taught me

Directing AI is like directing a human

Desktop or cloud software: which one suits your business

Replacing a 1996 program without betraying the people who use it: Atlantic Center

Why your store should never sell the same product twice (and how we prevent it)

Mercado Pago, Bre-B, Nequi: how to get paid in an online store in Colombia without losing sales

How I wrote 200 pages before writing a single line of code: the story of URG

llms.txt and JSON-LD: how to get AI to recommend your website

Colors and fonts that sell: design that actually converts

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