GEO (Generative Engine Optimization)
Preparing a site so AI assistants like ChatGPT can understand it and cite it in their answers.
What does it mean to "show up in AI"?
More and more people, instead of searching with a few keywords, ask an AI assistant, like ChatGPT or Google's AI, something like "who does this near me?" GEO, generative engine optimization, means preparing your site with clear, verifiable information so those AI tools understand it and recommend it.
It is built with well-written FAQs, structured data, text full of concrete facts, and files meant to be read by machines, like llms.txt. It complements SEO, and we set it up from the start.
Why it matters to your business
When someone asks an AI for a recommendation, the answer usually names just a few options, and the AI quotes whatever it can read and verify. A business with its services, prices, hours, and service area spelled out in plain facts gives that AI more material to work with when it shapes that answer.
How we use this at Damorus
On La Roca the FAQs are marked up as FAQPage so assistants like ChatGPT, Perplexity, or Google's AI summaries can quote the business's own answers, and today customers from far away, even from Santa Marta, message the business on WhatsApp after finding the stone while searching. This site publishes an llms.txt file built from its own data, and every full case study ends with a third-person fact summary written specifically for AI assistants.
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