hreflang
A tag that tells Google which version of a page is meant for each language or country.
What is hreflang, and how do I build a multilingual website that works with Google?
When a site has the same page in Spanish, English, and German, each at its own address, hreflang is the annotation that connects them. It tells the search engine "this is the German version of that other page," so someone searching in German sees the German page and someone searching in Spanish sees the Spanish one.
The annotations have to be reciprocal: if the Spanish page points to the German one, the German one has to point back. When that return link is missing, the search engine may ignore them.
Why it matters to your business
A business that sells to several countries needs each customer to land on the version in their own language. Without hreflang, Google might show the Spanish page to someone searching in German, and that visitor leaves without understanding the offer.
How we use this at Damorus
On Küsten Elite, a single file serves German, English, and Spanish, and the language switches without changing the address, so it doesn't need hreflang today. Once the client publishes a separate address for each language, all three will come from the same base, and that's where these tags come in. This site is Spanish-first, with an English section at /en covering pricing, services, projects, and this dictionary; language tags for Google are part of what we set up on multilingual sites.
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