Business model
The way a business offers something to customers and makes money from it.
What is a business model, and how do I know if mine actually works?
A business model answers how a company actually makes money: who it sells to, what it offers them, how it reaches them, what it charges, and what it costs to keep all of that running. Two businesses selling the exact same thing can have very different models, for example one charging a one-time payment and the other a subscription.
A model works when what comes in covers the cost of serving each customer and still leaves margin to grow. Tools like the Business Model Canvas help you see it all on a single page.
Why it matters to your business
Before investing in technology, it's worth knowing what role it plays in the model. A website can be the sales channel itself or the storefront that builds trust, and each role calls for different things, anywhere from a cart with payments to a solid catalog with contact info close at hand.
How we use this at Damorus
Damorus itself changed its own model. It used to be called DamorusWeb and sold websites at public prices, competing against cheap templates; building URG Technology taught us that a website alone doesn't sell, and Damorus Projects shifted to selling complete projects, with one-time-payment plans ordered by ambition. At URG, the INCOLSERVICE 2.0 proposal mapped out the model before a single line got written, and the long-term goal is a marketplace for refurbished computers with its own inspection seal.
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