Wow effect
The moment something impresses someone so much that they stop comparing and start wanting it.
What is the "wow effect" in a website or a sales proposal?
At Damorus we define it as the moment a reader stops evaluating and starts wanting. It gets built from three things at once: a level of detail that shows we already thought of something the reader had not thought of yet, an ambition that widens what they believed was possible for their company, and a clear next step placed right at that highest point.
The test is simple: the reader thinks, "I want this, how do I get it?" and the button is right there. That is why the wow effect gets designed together with the call to action, in the very same spot on the page.
Why it matters to your business
A proposal or a page can be technically correct and still move nobody. When a client sees that someone understood their business better than they expected, they stop comparing prices line by line and start picturing the result. In a services business, that shift in attitude is what opens the conversation.
How we use this at Damorus
We aim for it in the independent proposals we write, like the ones for Four Loko Colombia and Momentus, which both open with a sourced diagnosis before proposing anything. We aim for it too in this site's full case studies: in URG Technology, the detail of 293 logged tasks and an almost two-hundred-page manual shows just how far the work goes. Every case study ends with a short call to start a project, right after its strongest section.
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