Founder, Product Designer & AI Product Builder
Damorus Projects
Bogotá and Berlin · since January 2026
- Implemented AI-driven solutions for real businesses through agentic workflows in Claude Code: gathered requirements with each client, designed the solution, directed the AI agents in natural language and deployed every system with its corresponding documentation.
- Optimized business processes through workflow automation (payments, inventory holds, emails and reports that used to depend on one person), with direct communication with each owner throughout the project.
URG Technology
Online store with payments and a private dashboard · BogotáView project →
- Designed a store built on video game mechanics (podiums, badges and SOLD stamps) that explains hardware to non-technical buyers and drives sales of the most profitable computers.
- Implemented the payment gateway with a server-side hold so a one-of-a-kind unit is never sold twice, and automated the emails for every stage of the order.
- Built a private dashboard with two-factor authentication and 31 business metrics, where the owner manages inventory and orders without touching code.
- Created a nine-step form to buy used computers and documented the store in a manual of almost 200 pages.
Atlantic Center
Desktop software with cloud sync · BogotáView project →
- Led the migration of the 22,483 records in a swimming school’s 1996 DOS program with AI agents (Claude) that analyzed and organized all the information, and in about six weeks replaced it with a custom system that keeps the keyboard shortcuts the staff already knew.
- Built a complete, historical record for each student, almost a résumé (details, course, schedule, attendance, payments, balance and history), and automated the daily work: one-click attendance and payments, a calendar that skips holidays on its own and the calculation of what is owed to each teacher and each transport company.
- Designed an architecture that syncs several computers in real time and keeps working without internet. It updates remotely, like a phone app, with no need to visit the school where it is installed. It keeps a triple backup (one copy outside the office) and a trail of every change: who made it and when.
- Delivered the system up and running: the school now uses it every day on two or more computers, with its data in its own cloud account, and the old program is fully retired.
La Roca
Online catalog with WhatsApp orders · GirardotView project →
- Built in less than a week the online catalog of a natural stone business that had no online presence, with a search box that recognizes the popular names of each stone and a step-by-step bathroom vanity builder.
- Implemented technical SEO with standalone pages for nearby towns and the rest of the country, structured data for AI assistants and in-house analytics that show where visits come from and which buttons people tap. Also designed physical business cards with QR codes to the catalog and Google Maps.
- Took the shop online: every product now has its own page on Google, a material calculator and orders that arrive ready on WhatsApp. Customers from other cities already write in after finding it while searching for stone.
damorus.com
The studio’s sales system · Bogotá and BerlinView project →
- Designed and built the studio’s sales system: almost 300 pages in Spanish and English (German coming soon), with real projects, prices in plain view and a quote questionnaire that guides each visitor toward requesting a project.
- Applied conversion psychology to every decision, from the order of the sections to the buttons, and wrote a technical dictionary and a blog designed for Google and for AI assistants to cite the studio (GEO).
- Implemented in-house analytics and a private dashboard that records visits, sources and every request, to measure what works without depending on third-party tools. The site is live today and adds a case with every new project.


