Service 01 of 04
Visual identity and color
When your brand looks the same on your website and on the sign outside your store, people recognize it without reading the name. We design full identities: the name if you need one, the logo, the color palette, and the typefaces, built to work just as well as a tiny icon as they do on a large sign. Colors are chosen for what they communicate in your industry, and the decisions are explained in a short guide, so whoever makes the next piece does not have to guess.
Who it is for
Businesses restructuring, changing their name, or feeling their image no longer matches what they offer.
What is included
- Assessment of your current brand
- Logo and variants (horizontal, icon, single color)
- Color palette with its reasoning
- Typefaces for web and print
- Simple usage guide
How we do it
- 01
We study your history and your competitors.
- 02
We propose several visual directions, each with its reasoning.
- 03
We refine the one you choose and hand you the identity ready to use.
Real example
INCOLSERVICE, a Bogotá company with more than 20 years in tech service, restructured as URG Technology. It changed its name, its logo, and its visual identity, and kept offering the same services as always.
Web · Pro e-commerceURG TechnologySee the case →