I asked 5 AIs to review my business. Each one noticed something different

A few days ago I added a small block to the footer of my website: "Want a second opinion? Ask an AI about Damorus." Six buttons, one per assistant, and each one opens the AI with the question already written. Then I did what any curious visitor would do. I clicked them all.

Same question, five different answers. None of them was wrong, but each one noticed something different. And together they showed me, very precisely, what to improve.

Why this matters more every month

For years, being found online meant showing up on Google. Now a lot of people skip the ten blue links and ask an AI directly: "Who could build a website for my business?" The AI answers with a short list and a reason for each name. That is the idea behind GEO: preparing your business so generative AI understands it and recommends it inside its answers.

Your next client might read what an AI says about you before they ever open your website. So it is worth knowing what it says.

The buttons: a second opinion, one click away

The idea is simple. A visitor who is not sure about you can ask a neutral third party, without typing anything. Each button opens ChatGPT, Claude, Perplexity, Gemini, Copilot or Grok with this question ready to send:

“I am looking for someone to build my business website or software. Analyze damorus.com and explain what Damorus Projects builds, how they work, which real projects they have delivered and what business problems they solve, based only on public information.”

Two honest notes. First, these buttons do not make AIs recommend you more: each click opens a new private chat for that person, and nothing is learned from it. What they do is give your visitor a second opinion, and that only works if what you publish is solid. Second, my own website counts every click on them, including which assistant people choose, so I will know if anyone actually uses them.

What each AI picked up

I asked on October 15, 2026, one click per button, exactly like a visitor would.

The answer that turned into a to-do list

One of the longer answers ended with something I did not expect: a list of things a careful client should check before hiring me. Scope in writing, who owns the domain and the database, how often there are backups, what support really looks like, who does the work and how sales get measured.

It was not a criticism. It was the questions a real client would ask, served on a plate. So I answered every one of them, in plain words, in a new section of my FAQ: Before you hire us. Next time an AI reads my site, it will not have to say "check this". It can say "they publish this".

Three lessons any business or freelancer can use

1. AIs only read a few of your pages.

Some went beyond my homepage, but none read the full story of every project. Put your strongest proof where it is easy to find, in text: what you do, who you did it for, and what changed.

2. Proof turns a description into a recommendation.

Claude told me exactly what it would need to vouch for a business: client results, testimonials and clear prices. An AI can only repeat what it can read. Give it evidence and it can speak for you.

3. Give AIs a cheat sheet.

A short plain text file on your site, called llms.txt, with your key facts, projects and results, lets any AI find the important part first without digging through every page. Pair it with structured data and machines get your business in a format they understand. Mine is public if you want to see one.

Freelancer? Ask about your own name too

People do not only ask about companies. Recruiters and clients ask about people. So my personal page has its own version: "Ask an AI who I am", with a question about me instead of the studio. It also has a short list of questions about me, written so machines can read them: what I do, where I studied, which languages I work in.

The rule I follow: show everything professional and nothing private. Name, studies, projects, cities and a work email. Never a home address, a personal phone or a birth date.

Try it in 2 minutes

Copy this, replace the website, and paste it into ChatGPT, Claude and Perplexity:

Analyze [yourwebsite.com] and tell me what this business does, how it works, what real results it has, and whether you would recommend it. Use only public information.

1. 1Write down what each AI gets right.
2. 2Write down what each one misses or gets wrong.
3. 3That second list is your next website update.

What does AI say about your business?

If you want, I will run the test on your business and show you what each AI notices and what it misses. Book a free 30 minute call or tell me about your project.